Institutions in Media face us everyday of our lives in ways that we acknowledge them without even noticing it, creating huge success for the Institution itself and the businesses that it presents through types of Media such as film, newspapers and television. Although successes such as these occur, there is sense of bias behaviour through the Institutions themselves, creating a problematic effect on our own thoughts and beliefs which may be influenced through the largely successful promotions that they represent, ignoring the smaller businesses and the beliefs which they also put across but won't be heard. Institution is mainly the larger businesses which run and own specific parts of Media such as broadcasting channels, film productions and certain newspapers all around the World.
One famous and hugely successful Institution within Media is Walt Disney. Walt Disney own a massively large proportion of all parts of their company such as Disney Pixar, Disney Interactive and all the merchandise which follows from the films and tv productions they make, such as the items sold within the Disney Store. As well as the huge income they'll make from those, Walt Disney own 25% of GMTV, ESPN, The History Channel and also film companies such as Miramax Films, Touchstone Pictures and Marvel Studios which have produced top name films such as Pearl Harbour, Spiderman and Chicago.
Throughout the company, a wide range of Media Productions are shown all over the world, increasing the acknowledgement and popularity of the conglomerate, yet we may be influenced by this as the recognition of a company such as Walt Disney is higher than that of a smaller company which may present clearer and better views to the public minds.
Sunday, 18 October 2009
Thursday, 15 October 2009
Monday, 5 October 2009
'The Notebook' Opening Review.
An opening title sequence of a film is important to inform the audience of main characters, a rough storyline and the type of genre which is expected of the film that can be shown within the first 5 minutes of the production. 'The Notebook' is a 2004, Nick Cassavetes production adapted from the award winning novel by Nicholas Sparks focused around the genre of pure romance and love between two main characters within the story. The romance is distrubuted by New Line Cinema Productions and shows significant detail and effects in the opening to encourage the viewer to review the main techniques showing the type of film which is to be expected.
An opening scene of a beautiful sunrise over a lake is shown together with classical deigetic sound of a piano accomplishment to create a sensual and romantic feel of the film, emphasising the genre of romance which is to be expected. The opening credits and title of the film is used by simple, plain and small font to create a main focus on the sunrise background and to show a simplicity effect of love when introducing the film itself, relating to the gentle music at the beginning. A boat sailing across the lake is then shown, followed by a flock of birds, slowly gliding across the sky to create a more beautiful scene, giving imagery of beauty and gentleness which can then be related to 'The Notebook' and it's plot.
The camera angles and pans at the start are all incredibly slow and gentle, giving a more relaxing theme to the film which flow easily with the diegtic sound in the background which both together make the viewer much more relaxed which also gives the romantic feel to the film.
A few minutes into the film, a voiceover of Noah, one of two of the main characters is heard by the audience which is slow and casual, immediately representing him as one of the main parts to the story. The quote he uses, "I've loved another with all my heart and soul, and for me that has always been enough" exaggerates the genre of romance in the film, relating to loving another and the imagery of his heart. The film moves on to Noah beginning to read Ally, his soulmate and other main character to the story a diary which then moves onto a flashback of them meeting when they were both teenagers. The setting of him reading is set in a conservatory on a warm day, surrounded by flowers, showing how it is lighthearted and cosy, relating again to the aspects and genre of the film.
The scene of the carnival uses close up shots of Ally, as if we are seeing through the eyes of Noah and his love and admiration for her at the start of the movie, as the camera moves very slow and focuses on her face. The camera then zooms out to show a wide shot of the scene in which all the characters are shown yet still focuses on the connection between Noah and Ally, emphasising the love they have from each other in 'The Notebook.' The credits, setting and diegetic sound of the opening of 'The Notebook' all together create an atmosphere of romance and set a basic plot between two characters at the start of the film through different editing techniques used throughout.
An opening scene of a beautiful sunrise over a lake is shown together with classical deigetic sound of a piano accomplishment to create a sensual and romantic feel of the film, emphasising the genre of romance which is to be expected. The opening credits and title of the film is used by simple, plain and small font to create a main focus on the sunrise background and to show a simplicity effect of love when introducing the film itself, relating to the gentle music at the beginning. A boat sailing across the lake is then shown, followed by a flock of birds, slowly gliding across the sky to create a more beautiful scene, giving imagery of beauty and gentleness which can then be related to 'The Notebook' and it's plot.
The camera angles and pans at the start are all incredibly slow and gentle, giving a more relaxing theme to the film which flow easily with the diegtic sound in the background which both together make the viewer much more relaxed which also gives the romantic feel to the film.
A few minutes into the film, a voiceover of Noah, one of two of the main characters is heard by the audience which is slow and casual, immediately representing him as one of the main parts to the story. The quote he uses, "I've loved another with all my heart and soul, and for me that has always been enough" exaggerates the genre of romance in the film, relating to loving another and the imagery of his heart. The film moves on to Noah beginning to read Ally, his soulmate and other main character to the story a diary which then moves onto a flashback of them meeting when they were both teenagers. The setting of him reading is set in a conservatory on a warm day, surrounded by flowers, showing how it is lighthearted and cosy, relating again to the aspects and genre of the film.
The scene of the carnival uses close up shots of Ally, as if we are seeing through the eyes of Noah and his love and admiration for her at the start of the movie, as the camera moves very slow and focuses on her face. The camera then zooms out to show a wide shot of the scene in which all the characters are shown yet still focuses on the connection between Noah and Ally, emphasising the love they have from each other in 'The Notebook.' The credits, setting and diegetic sound of the opening of 'The Notebook' all together create an atmosphere of romance and set a basic plot between two characters at the start of the film through different editing techniques used throughout.
Sunday, 4 October 2009
Preliminary Task Evaluation.
For my preliminary task we had to create a 30 second long clip, following 3 media rules when filming. These are the 'shot/reverse shot,' 'match on action' and the '180 degree rule' which are used to make it more simple and self explanatory for the viewer to watch.
To begin with we planned out what we would be filming onto a storyboard including where it would be located and what would be said between each character. The storyboard would include the main characters and where to appear between each scene. Our clip was to appear in the school diner creating a simple storyline consisting of one student offering another student lunch, creating a friendly atmosphere that students can then relate to. For our 'match on action' scene, we had a character being filmed from behind opening a door, to then being filmed from the front, of them opening the door which put together proved very effective as the shot seemed both seamless and effortless throughout the duration of the scene within our preliminary task. In future I believe our group will be able to enhance match on action scenes even further to be more professional and both interesting looking.
For the 'shot/reverse shot' scene, we showed two characters sitting at a table where one character offered the other a crisp. To create the 'shot/reverse shot' we filmed one part of the conversation over one of the characters shoulder and the other part of the conversation over the opposite characters shoulder so that the different parts of speech would be seen as if through the characters point of view to make it much more effective to watch however it did cause a problem with our '180 degree rule.'
The '180 degree rule' consists of not filming outside 180 degrees of characters presence, so that each character remains on the same side of the screen whenever it is filmed. When filming, the speech between the characters was filmed over the wrong shoulder of each character so that the 180 degree rule was ever so slightly broke. However, this helped us understand more the importance when filming and can only help us as a group improve our work next time when filming our final piece and helping us understand more throughly the concept of each rule and how they are linked together.
To evaluate our preliminary task as a group we created a commentary where we could assess our own achievements, favourite parts and also problems when filming our 30 second clip. Main problems such as the '180 degree rule' were discussed which can again help us in future to improve our performances and accuracy of future projects. Overall, I believe our first use of filming a 30 second clip and using the programme of Pinnacle proved very successful and increased our knowledge of filming when we need to improve and create better work in futuer assignments within Media. One area we will need to focus more carefully on is the '180 degree rule' when filming and to ensure no mistakes are made on our final piece, as well as keeping all aspects of the rules in mind, yet as a group we all worked well together in creating a presentable piece.
To begin with we planned out what we would be filming onto a storyboard including where it would be located and what would be said between each character. The storyboard would include the main characters and where to appear between each scene. Our clip was to appear in the school diner creating a simple storyline consisting of one student offering another student lunch, creating a friendly atmosphere that students can then relate to. For our 'match on action' scene, we had a character being filmed from behind opening a door, to then being filmed from the front, of them opening the door which put together proved very effective as the shot seemed both seamless and effortless throughout the duration of the scene within our preliminary task. In future I believe our group will be able to enhance match on action scenes even further to be more professional and both interesting looking.
For the 'shot/reverse shot' scene, we showed two characters sitting at a table where one character offered the other a crisp. To create the 'shot/reverse shot' we filmed one part of the conversation over one of the characters shoulder and the other part of the conversation over the opposite characters shoulder so that the different parts of speech would be seen as if through the characters point of view to make it much more effective to watch however it did cause a problem with our '180 degree rule.'
The '180 degree rule' consists of not filming outside 180 degrees of characters presence, so that each character remains on the same side of the screen whenever it is filmed. When filming, the speech between the characters was filmed over the wrong shoulder of each character so that the 180 degree rule was ever so slightly broke. However, this helped us understand more the importance when filming and can only help us as a group improve our work next time when filming our final piece and helping us understand more throughly the concept of each rule and how they are linked together.
To evaluate our preliminary task as a group we created a commentary where we could assess our own achievements, favourite parts and also problems when filming our 30 second clip. Main problems such as the '180 degree rule' were discussed which can again help us in future to improve our performances and accuracy of future projects. Overall, I believe our first use of filming a 30 second clip and using the programme of Pinnacle proved very successful and increased our knowledge of filming when we need to improve and create better work in futuer assignments within Media. One area we will need to focus more carefully on is the '180 degree rule' when filming and to ensure no mistakes are made on our final piece, as well as keeping all aspects of the rules in mind, yet as a group we all worked well together in creating a presentable piece.
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