Audience and Genre Research.

The Hyperdermic Syringe Theory.
- This particular theory is based on the way certain types of media, such as films are able to 'inject' the consumer with ideas and influences that when comsuming the media, actions are carried out into making youth culture especially, and audience memebers to follow the actions seen within the film. These certain actions can therefore be potentitally threatening or dangerous within everyday life. Films such as 'A Clockwork Orange' and 'Snatch/Lock, Stock and Two Smoking Barrels' have influenced copycat killings in the past and also increased the use of drug culture, showing how certain audiences consume entirely the conventions within certain films and types of media.


The Reception Theory.
- Stuart Hall's reception theory is seen as the way audiences interpret different genres of film and media in their own unique way, depending of the upbringing and uses that as an audience we expect and are used to. For example, audiences from the south or north of the country may view films such as 'Kidulthood' completely unrealistic, whereas audiences living in a West London community would interpret and consume that type of film completely different, as their particular way of life is recognised and presented.

The Uses & Gratification Theory.
- This type of theory presents the idea that as an audience we create and take a vivid interest into the certain genre and conventions of our choice. If one particular audience rate a certain genre as very popular and many sales are made, this will encourage producers to make a sequel or similar kind of film, showing how as an audience, we control what is produced and encouraged within the media.